The services offered by AMF Bowling Centers, Inc., its parent
companies, subsidiaries and affiliates (collectively "AMF," "we,"
"us" or "our") include the AMF.com website (the "Site"), and any
other features, content, or applications offered from time to time
by AMF in connection with the Site (collectively, the "AMF
Services"). The Site and the AMF Services are owned by AMF.
personally-identifiable and non-identifying information about you
is collected and used when accessing the Site, whether you are a
"Visitor" (meaning you simply browse the Site) or you are a
"Subscriber" (meaning you have voluntarily submitted your Personal
Information to the Site in order to receive the AMF Services
offered through the Site). Please read this page carefully.
Information" means all personally-identifiable information (such as
your name, address, home and mobile telephone numbers, birth date
or e-mail address) to be used in connection with the AMF Services
that is submitted by Visitors or Subscribers who access the Site.
By accessing the Site, you agree to the terms set forth in this
AMF will use reasonable efforts to notify you of any material
periodically to review it each time you use the Site. By continuing
to access or use the Site as a Subscriber or Visitor, you agree to
Agreement for additional terms and conditions that
apply to your use of and access to the Site.
I. Information and Content Collected By
Your privacy is important to us. AMF does not collect Personal
Information unless you voluntarily submit that information to AMF
when you use the AMF Services, send inquiries to AMF, or
participate in certain activities on the Site.
AMF assumes no responsibility for securing any Content you submit
to the Site. AMF has no obligation to use, or solicit/enable others
to use, for any purpose, any Content you submit to the Site.
c. Information Gathered
When you visit our Site, AMF may automatically collect certain
non-identifying information about you, such as your movement about
the Site, the pages on the Site you visit most frequently, the type
of browser or computer operating system you use, or the domain name
of the website from which you linked to the Site. When you request
pages from our server, our web server automatically collects some
non-identifying information about you, including your IP address.
IP addresses are used by computers on the network to send the
requested pages to you. In addition, AMF may store small files on
your computer's hard drive as "cookies" or similar types of files
to track and target your interests and preferences to ensure you
are not repeatedly offered the same advertisements as well as to
customize advertising and Site Material based on browser type and
Personal Information you may submit to the Site. AMF uses this
information internally to help it enhance the efficiency and
usefulness of the Site and to improve customer service. If you
object to this practice, please consult your browser's
documentation for instructions on erasing or blocking cookies. We
recommend, however, that you allow cookies to be stored on your
computer as they may be needed to properly use the Site and the AMF
The Site contains links to other
third party websites. AMF is not responsible for the privacy
policies and/or practices on such other websites. When linking to a
Information, Content and non-identifying information collected on
III. Correcting/Updating or Removing Personal
Subscribers may review, modify or
remove any of their Personal Information at any time by contacting
AMF or clicking on the unsubscribe link. For mobile communications
text the word "STOP" in reply to a text message sent by AMF.
IV. Use/Disclosure of Personal Information
Collected By AMF
a. How AMF Uses
Your Personal Information
The Personal Information we collect from you may be used in one of
the following ways:
i. To personalize your
experience. Your Personal Information helps us to better respond to
your individual needs.
ii. To improve the Site. We continually strive to improve
offerings on the Site based on the information and feedback we
receive from you.
iii. To improve customer service. Your Personal Information
helps us to more effectively respond to your customer service
requests and support needs.
iv. To administer bowling tournaments, contests, promotions,
surveys or other Site features.
v. To send periodic mailings. The addresses and mobile
numbers you provide to us through the AMF Services may be used to
send you information and updates pertaining to AMF, in addition to
receiving occasional company news, updates, or related product or
service information. You are responsible for all telecommunications
charges relating to your use of the AMF Services, including but not
limited to any charges for text messages that are sent to you by
b. Disclosure of
Your Personal Information
AMF treats any Personal Information you submit to the Site as
confidential. Information AMF gathers, whether voluntarily provided
by you or automatically collected, may be used for our internal
business and marketing purposes. Additionally, AMF may transfer,
disclose or share certain Personal Information with third party
vendors for the sole purpose of compiling AMF's customer databases.
These third parties have access to Personal Information needed to
perform their functions, but are prohibited from using it for any
other purpose. Except for the foregoing, AMF will not sell, trade
or otherwise intentionally transfer your Personal Information to
third parties without your permission. Notwithstanding the
foregoing or any other statements or representations here or
elsewhere on the Site, AMF reserves the right to disclose any
Personal Information in our possession if AMF believes that such
disclosure is compelled: (1) to conform to legal requirements or to
respond to a subpoena, search warrant or other legal process
received by AMF, whether or not a response is required by
protect our rights; or (3) to protect the safety of members of the
public and AMF Visitors and Subscribers. AMF reserves the right to
transfer Personal Information to a successor in interest that
acquires rights to that information as a result of the sale of AMF
or substantially all of its assets to that successor in
V. Additional Privacy Protections for
While certain AMF Services
advertised on the Site may be designed for children, the Site
itself is not designed for or targeted to children under the age of
13 and AMF will never knowingly collect the information of a child
under the age or 13 through the Site unless such information is
submitted by that child's parent or guardian in connection with
such AMF Services. Any information submitted to AMF about a child
under the age of 13 by anyone other than that child's parent or
guardian will be deleted. Any information AMF reasonably believes
originated from a child under the age of 13 will be deleted.
Children should never reveal their addresses, phone numbers, or
other personally-identifiable information on the Internet.
Parents who submit their child's
information to the Site in connection with the AMF Services may
review any identifiable information collected about their child,
have this information deleted, and/or request that there be no
further collection or use of their child's information. If you have
submitted information about your child and would like to review
this information, AMF requests that you mail or fax your request
AMF Bowling Centers, Inc.
7313 Bell Creek Road
Mechanicsville, VA 23111
Fax: 804 417 2157
Your request must contain your
child's name, your name, your relationship to the child, your
signature, and the date of your request.
a. AMF has reasonable security
measures in place to protect Personal Information you submit to the
Site. All Personal Information submitted to the Site or in
connection with the AMF Services is accessible only by those AMF
employees (such as our marketing and customer service personnel and
technical staff) and third party vendors authorized with special
access rights to such systems and who are required to keep such
b. Notwithstanding the
foregoing, AMF cannot guarantee the security of your Personal
Information. When you communicate with AMF by phone, text, or email
or submit your Personal Information, your communication is not
necessarily secure and is subject to all of the risks of electronic
communication, such as unauthorized entry or use, hardware or
software failure, and other factors that may compromise the
security of Personal Information at any time. AMF assumes no
responsibility for the security of any Personal Information you
submit to the Site. AMF reserves the right to update or otherwise
alter our security practices if and when it seems appropriate.
VII. Removal From Marketing/Promotions
If you do not wish to receive e-mail
marketing or promotional materials from AMF, please contact AMF or
click on the unsubscribe link. If you do not wish to receive mobile
communications from AMF, please text the word "STOP" in reply to
any mobile message received from AMF.
of this Site, or your dealings with AMF, please feel free to
contact AMF at the following address:
AMF Bowling Centers, Inc.
7313 Bell Creek Road
Mechanicsville, VA 23111
This Site originates from the
Commonwealth of Virginia. AMF does not claim that the Site, the
Site Material or the AMF Services are appropriate or may be used
outside of the United States. Access to the Site, the Site
Material, or the AMF Services by certain persons or in certain
countries may not be lawful. If you access the Site, the Site
Material, or the AMF Services from outside of the United States,
you do so at your own risk and are responsible for compliance with
the laws of your jurisdiction.